R‑shield nanofiber scarf

$42 895 Collected


Platform: Kickstarter

Backers: 527

Goal: $10 000

Exceeded by: $32 825

Campaign duration: 30 days

Provided services: Campaign consultations, Marketing strategy and implementation, Communication and relationship building

Origin: Brno, Czech republic

R-shield is tje first scarf of its kind, because it protects you against harmful air particles that are all around you. When you live in the urban area you are breathing a little particles of dust, smog and other dangerous miniscule particles that you cannot see, but are slowly deterioting your health. R-shield developed a fashionable scarf equipped with double nanofibre membrane that is breatheable and sits securely on your face, which ensures that all the urban air particles that you normaly breathe, stay out. With R-shield you can keep your style and stay safe in the same time.

For the client we have planned the entire campaign from the very beginning to the very end. In cooperation with the marketing agency Happyend we have created a marketing strategy, executed it to the extent of our clients capabilities and all this work resulted in gaining first 527 customers and achieving more than 400% of the initial goal.

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