A Dog’s Life


A Dog's Life

Platform: Kickstarter
Goal: 20 000 USD
Number of Backers: 726
Campaign duration: August 8th, 2017 – September 8th, 2017
Origin: Prague, Czech republic
Provided services: Consultations, Entry to the Kickstarter platform, Set-up of the campaign and pre-campaign, E-mail marketing a Facebook marketing
Link: A Dog’s Life

The client’s problem was their lack of knowledge of the crowdfunding environment and how to proceed with the setup, marketing, and overall process of creating a crowdfunding campaign.

We have solved this problem by setting up the pre-campaign with functioning landing page, launching an email campaign, assembling the Kickstarter project page, by consultation of choosing the right rewards for supporters, and then running, monitoring, and optimizing the Facebook advertising campaign. Our work was completed by the already mentioned project insertion on the Kickstarter page and after the end of the campaign, by collecting the funds raised, transferring them to the Czech Republic and subsequently to the client’s account.

As a solution to its initial problem, the client has received complex services that have earned over 200% of its original financial target.

A Dog’s Life is the only family board game that can teach you more about how dogs live and make yourself a canine hero! Imagine that one day you become a dog and you are completely free. The whole city is yours and the only thing you have to do is to collect bones. Okay, it’s not that easy. You need to eat and be alert of the animal control services. It sounds crazy, doesn’t it? But what if it really is possible? Now you can enjoy this life every day through A Dog’s Life board game at home with your family.


Amount pledged

51 286

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